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August 2013

5 game-changing pieces of advice for fundraisers

Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:

  1. Donors fund outcomes, not processes.
  2. If you like it, it probably won't work.
  3. There are many best practices in fundraising that will probably work for you.
  4. Sell the sizzle, not the steak.
  5. Fundraising is good for donors.

Learn how these short bits of wisdom can transform your fundraising. Plus at least one bonus piece of advice!

Program #55

Play: 5 game-changing pieces of advice (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:15

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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