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Jesse Vanek

Good show, guys. We took this approach last year at my organization, bumping from 2 appeals to 5. We received zero complains and saw our net revenue more than double!

Christine Witt

Very timely for us..thank you!


The main question I have is: What do you define as an "appeal"? Only things via the mail? What if you do appeals via email? You talk about email, but seem to be focusing on postal appeals. (The cost of the latter is very high, relative to the former.)
And what if you have, say, two main "matching" campaigns, each over two months, during the year? During which the weekly emails are asks. Does that count as 2 appeals, or 8? Thanks.

Lori Jones

Appeals verses informational letters? Does each contact with a donor need to be "Can you send me money, volunteer or whatever?" I think my greatest result came when I sent out a "this is what good stewards we have been with your money" kind of letter. What are your thoughts?

The comments to this entry are closed.

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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