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September 2013

How many appeals should you send?

How much fundraising is too much? How much is too little? There's no single right answer to these questions, but we can help you move toward what's best for your organization.

If you increase your number of appeals, you will see more net revenue, and improved donor retention. Really! Embrace this truth, and throw off your limited-revenue shackles. It works.

Program #56

Play: How many appeals should you send? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:38

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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