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November 2013

Donor Retention, Part 1: 5 Reasons Donors Leave

Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition -- and what you can do to overcome them:

  1. Poor receipting
  2. Not enough communication
  3. Not enough reporting back
  4. Online and offline communications out of sync
  5. Acquisition and cultivation out of sync

The good news: You can change each of these attrition-driving things!

Program #57

Play: 5 Reasons Donors Leave (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 23:36

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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