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April 2014

Branding for real-life fundraisers


Here's an excerpt from the new book The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving.

Find out what branding can and should do for your fundraising, and why it often doesn't. Learn how fundraisers are like forklift drivers, and what you can do to build a money-raising brand for your nonprofit.

The Money-Raising Nonprofit Brand is available at:

Program #64

Play: Branding for real-life fundraisers (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:31

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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