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June 2014

4 hallmarks of donor-focused communications

Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list:

  1. Donors are the heroes of most of the stories you tell.
  2. Donors get prompt, detailed, and frequent information about the impact of their giving.
  3. Donors has control over how you communicate with them.
  4. Design is appropriate for donors -- not aimed at internal audiences.

Program #67

Play: 4 hallmarks of donor-focused communications (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:00

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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