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October 2014

3 steps to effective storytelling in fundraising

Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements:

  • It's about the donor (not about your awesome organization)
  • It leads to the donor taking action -- entering the story
  • It's unfinished -- you want to donor to create the satisfying end to the story.

    Program #68

    Play: 3 steps to effective storytelling in fundraising (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 12:57

    Interested in mastering the art of storytelling? You should attend the Nonprofit Storytelling Conference, November 6-7 in Seattle.

  • Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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