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March 2015

Are you Yoda or Batman to your donors?


There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself.

One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?

Program #76

Play: Are you Yoda or Batman (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:17

Want relationships with your donors? Prove it!

Consider this: Most nonprofit organizations want "real relationships" with their donors. But they communicate with donors as infrequently as possible, and when they do, they tend to talk only about themselves. What kind of relationship-building is that?

We'll examine three ways to walk the talk if you really want to build relationships with donors:

  1. Communicating frequently enough.
  2. Talking to donors about donors.
  3. Reporting back to donors about the impact of their giving.

Program #75

Play: Want relationships with your donors? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 4:44

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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