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June 2015

You say it's your anniversary: How to make it work for fundraising

Most of your donors don't care that your organization has been around for a nice round number of years. That's why Give to us because it's our 25th and we're awesome is a lousy way to raise funds.

But there are some things you can do to leverage your anniversary into more revenue. We discuss four cool things you can do that will turn that otherwise meaningless milestone into good things.

Program #80

Play: You say it's your anniversary (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:28

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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