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August 2015

Your fundraising is not for you

The most common and destructive error fundraisers make is aiming their messages at themselves -- creating what they believe would motivate them to give.

They should be aiming at their donors. And donors are very different from you in nearly every way.

Here's help for aiming your work in the right direction so you can raise more money for your cause. And here's that graphic we mention in the podcast:

Program #82

Play: Your fundraising is not for you (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:21

Click on the image below to get a full-page printable version of it.


Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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