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December 2015

How to improve your donor's giving experience

Your donor gets nothing in return for her donation. Nothing but your communications.

Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible.

That's how you cross the gap from a donation being a random, one-time event to building a meaningful and mutually beneficial relationship with your donor.

Learn some practical, no-nonsense things you can do in your donor communications that will fill your donors' hearts and minds with reasons to keep on giving.

Program #86

Play: How to improve your donor's giving experience (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:21

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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