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May 2016

Keeping donors vs. getting new ones -- how to balance

Ever been told Stop acquiring new donors until you've improved your retention rates? It's bad advice. We'll take a close look at the important dynamic between acquisition and retention and show you how to arrive at the right balance for your organization.

Program #92

Play: Keeping donors vs. getting new ones (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:21

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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