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January 2017

The ultimate fundraising lesson

The most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success -- it's this: It's not about you. It's about your donor! It's so easy to talk about how great our organization is ... and to forget that donors don't give because you're awesome. They give because they are awesome. That's why successful fundraising is about donors, not about us.

This is one of the hardest challenges all fundraisers face: Talking to donors about donors, and not bragging about ourselves.

This podcast also contains the rarest of elements on the Internet: The hosts admitting they were wrong and apologizing for it. You have to hear it to believe it!

Program #95

Click the link to play: The ultimate fundraising lesson, or right click and "save as" to save the file for later.

Or subscribe via iTunes here:

Time: 12:45

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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