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October 2017

How to use photos in fundraising

Take note of this:

A picture is worth a thousand words. So choose your pictures carefully!

We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely!

A good fundraiser knows when to use "negative" images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving.

Program #105

Play: How to use photos in fundraising (right click or "save as" to save the file for later).

Time: 9:29

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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